US plastics industry launches campaign to show recycling happens

The Plastics Industry Association (PLASTICS) has launched a new advocacy campaign called Recycling is Real.

The campaign has been created in an effort to put an end to false narratives claiming that recycling doesn’t happen or is a “myth.” Anti-recycling organizations and their allies have created a coordinated campaign against plastic recycling in an effort to advance their anti-plastics agenda and it is eroding faith in our nation’s ability to recycle.

“Plastic recycling is very real, and it happens every single day across America,” said PLASTICS’ president and CEO Matt Seaholm.

“The Recycling is Real campaign allows both the public and lawmakers to see for themselves the extraordinary role recycling plays in the circular economy, making it undeniable that recycling is not only effective but is a feasible and economical way to achieve our shared sustainability goals.”

Recently, recycling has come under attack from those who wish to reduce or eliminate the production of plastic altogether. Recycling is Real will show how recycling happens, where it happens and introduce the people who make it happen. This initial launch will spotlight recycling efforts taking place at Ultra-Poly, Placon, Novolex and MAAG, with additional videos launching in the coming weeks and months.