MGA Entertainment looks for a bounce with biodegradable ball

MGA Entertainment’s new L.O.L. Surprise! ball is biodegradable.

CHATSWORTH, California – Toy maker MGA Entertainment, Inc. (MGAE) is fulfilling its promise to bring biodegradable toys to market. It launched the line with “L.O.L Surprise!”, a bio-degradable ball.

The company also announced a new product line from its brand Little Tikes, which is made entirely from post-consumer and post-industrial resin. MGAE is manufacturing products and packaging with a new patent-pending compound that facilitates the degradation of plastic in landfill conditions.

“I have assembled an in-house team that is 100 percent focused on identifying the best innovative and eco-friendly options to use in our toys,” said Isaac Larian, CEO and founder of MGA Entertainment.

“Sustainability is a personal priority and a MGAE commitment. We will have product at retail this fall.”

MGAE extended its L.O.L Surprise! partnership with TerraCycle, last month adding nine new countries to the program. As well, beginning in summer 2020, all L.O.L Surprise! accessory bags will be paper based, and any packaging made from resin will be degradable and include new compound. Beginning 2021, the entire L.O.L Surprise! packaging line will be completely degradable.

The Little Tikes “Go Green” line will launch with four products and will continue to evolve and incorporate other Little Tikes items throughout 2020 and beyond.  The “Go Green” products will be available at retail beginning Earth Day.