Éco Entreprises Québec rolls out blue bin education program

Éco Entreprises Québec (ÉEQ) – the Producer Responsibility Organization (PRO) for curbside recycling across Quebec – has rolled out its new brand, Bin Impact.

The launch coincides with a major Quebec awareness campaign on curbside recycling aimed to show Quebecers how to correctly sort their recyclable materials every day.

At the same time, ÉEQ is unveiling the results of a recent survey on Quebecers’ recycling habits. The survey shows that, while almost all (98%) of Quebecers participate in curbside recycling at home – with 80% who say they recycle every day – only 17% always double check if they’re not sure whether their materials are actually recyclable before placing them in the bin.

Bin Impact is an ÉEQ awareness initiative aimed at educating and informing the public about the importance of sorting materials at the source. In Quebec, brand holders, distributors, and marketers of containers, packaging, and printed matter are responsible for managing curbside recycling. The Bin Impact campaign will be broadcast on various platforms: TV, radio, social media, and print.

“As the organization in charge of managing curbside recycling, we want to raise public awareness of the importance of sorting to improve the quality and quantity of the materials sent to sorting centres,” said Maryse Vermette, ÉEQ president and CEO.

Bin Impact is a positive and engaging initiative to improve the system’s efficiency at a time when many questions still remain about what should—or should not—go in the bin.”

The ÉEQ survey was conducted by Leger with 2,100 respondents to gauge Quebecers’ perceptions, behaviours, and attitudes regarding curbside recycling. The survey found that:

  • 86% of Quebecers say they feel they are sorting their recyclable materials correctly.
  • However, nearly one in two people (47%) mistakenly think that plastic toys can go in the recycling bin; 39% think the same about plastic chairs.
  • 93% of people are aware of how important it is to sort recyclables for the collection system, and the vast majority (89%) would like more information on how to correctly sort recyclable materials.
  • Lack of interest (53%), lack of knowledge (35%), and lack of time (35%) are the main reasons Quebecers cite to explain why they haven’t done their homework on proper sorting practices.

Since 2005, ÉEQ, a private non-profit organization, has represented producers of containers, packaging and printed matter regarding their financial responsibilities for curbside recycling. Named Producer Responsibility Organization (PRO) in 2022, ÉEQ manages the curbside recycling system in Quebec from a sustainable development perspective. ÉEQ will become fully responsible for the Quebec recycling system (from collection to final sorting) as of January, 2025.