Guidance available for introducing Golden Design Rules in packaging

Canada Plastics Pact has released guidance that will support Canadian businesses in adjusting packaging design to contribute to a circular economy for plastics packaging.

Tailored to Canadian businesses that are implementing the Golden Design Rules for plastics packaging, this context-specific guidance is publicly available through a new microsite.

Thirty Canadian companies, including 20 Canada Plastics Pact Partners, have already signed on to 50% or more of the Golden Design Rules.

The Golden Design Rules for Plastic Packaging were developed by The Consumer Goods Forum’s Plastic Waste Coalition of Action. They outline specific design changes aligned with globally recognized technical guidelines and targets laid out in the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. In Canada, the implementation of the Golden Design Rules is being led by the Canada Plastics Pact, which is part of the Ellen MacArthur Foundation’s Global Plastics Pact Network.

The nine Golden Design Rules are voluntary, independent, and time-bound commitments which provide a clear framework to drive innovation and scalable actions that will result in less plastic packaging overall and easier to recycle plastic packaging by 2025.


The Golden Design Rules address a root cause of why plastic packaging ends up in nature: the complexity of plastic recycling. Plastic recycling is complicated by poor packaging design, the inclusion of problematic materials, the presence of excess packaging, and the low commercial value of post-consumer recycled content.

It is clear that plastic waste is no longer viable: the future of plastics is circular. Creating a circular economy for plastics packaging requires systems change and an unprecedented level of collaboration from all parts of the plastics value chain. Canada Plastics Pact is facilitating this collaboration, and the new Canadian guidance for the Golden Design Rules reflects Canada Plastics Pact’s role as a key platform for plastics action in Canada.