Drinks makers touting switch to recycled plastic bottles

Two US-based drinks sellers are talking up their switch to 100% recycled plastic bottles.

Chlorophyll Water is launching their new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology at a trade show this week.

At the same time, Califia Farms, a plant-based beverage brand, announced that it has transitioned all of its bottles in the U.S. and Canada to 100% rPET.

For Califia Farms, the move will help reduce the company’s greenhouse gas emissions by at least 19% and cut its energy use in half. The packaging update applies across the brand’s portfolio of refrigerated plant milks, creamers, coffees, and tea.

“Replacing virgin plastic with recycled plastic is a critical part of ‘closing the loop’ in a circular economy,” said Ella Rosenbloom, vice-president of sustainability at Califia Farms.

“When it comes to circularity, we’re focused on accelerating change and thoughtfully considering how best to innovate, circulate, and eliminate the plastic that we use. This rPET project has been an enormously rewarding and complex one that has involved countless team members focused entirely on driving positive impact.”

Chlorophyll Water is taking it one step further with the use of label stock that separates cleanly from the bottle during recycling. They are using Avery Dennison’s CleanFlake technology as their label to help improve the yield of high-quality, food grade PET in the recycling process. It is built on a water-based adhesive that separates cleanly from PET during the caustic wash stage of the recycling process. No adhesive residue remains on the plastic, meaning it can be processed into clean, high quality, recycled PET flakes.

“As a brand, Chlorophyll Water is committed to sustainability and technology which can improve the impact that packaging has on our environment,” explained founder Matt Levine.

“In utilizing bottles made from 100% recycled plastic, our intention is to make a truly meaningful and lasting environmental impact – addressing the plastic waste challenge, minimizing our use of virgin, fossil-fuel based packaging.”

The transition to rPET not only reduces plastic waste, but also can reduce CO2 emissions in the process, with some studies showing that rPET can result in up to a 79% reduction in carbon emissions when compared to new material.