Kraft Heinz brand Tassimo is partnering with TerraCycle to offer consumers recycling for all varieties of used single-serve Tassimo brand T-DISC coffee capsules.
Tassimo sells a single-serve home brewing system that uses capsules to make hot and cold beverages, including coffees, lattes, cappuccinos, teas, and hot chocolate.
“More than 1.5 billion plastic coffee pods end up in Canadian landfills each year, making it critical that the industry take steps to reduce packaging waste and move to a more circular economy,” said Steven Tschirhart, associate director of marketing – Canada coffee for Tassimo.
“We’re excited to partner with TerraCycle to bring a solution for our consumers to recycle their T-DISC coffee capsules across all Tassimo brands in Canada at no cost to them.”
Through the Tassimo Free Recycling Envelope Program, users are invited to visit the TerraCycle program page and request a free envelope using the order form provided. They then fill the envelope with used capsules and return it by dropping it off at a UPS location.
“At TerraCycle, we understand Canadian’s love affair with a great cup of coffee – we share the sentiment,” said Tom Szaky, TerraCycle founder and CEO.
“Through the Tassimo Free Recycling Envelope Program, coffee connoisseurs can enjoy their favorite pick-me-up and easily reduce waste sent to landfill, all without sacrificing the enjoyment of their favorite brew.”
The Tassimo Free Recycling Envelope Program is open to any interested individual, school, office, or community organization.